Boost Sales and Build Strong Customer Relationships in 2025
In the world of eCommerce, success is not only about selling products — it’s about retaining customers and encouraging them to return.
That’s where email marketing in Magento 2 becomes a powerful tool to increase loyalty and drive sales through personalized, automated messages delivered at the right time.
In this article, you’ll learn how to integrate Mailchimp and Klaviyo with your Magento 2 store, along with best practices for achieving real results in 2025.
Why Email Marketing in Magento 2 Is Essential
Magento 2 efficiently manages hundreds of products and customers, but without proper post-purchase communication, you could lose a big portion of potential sales.
With email marketing integration in Magento 2, you can:
- Retarget customers who abandoned their carts.
- Send personalized offers based on shopping behavior.
- Build long-term relationships through automated campaigns.
This strategy is a key part of marketing automation, allowing you to engage customers continuously with minimal manual effort.
Integrating Mailchimp with Magento 2
Mailchimp is one of the most popular email marketing tools and integrates seamlessly with Magento 2.
Integration allows you to:
- Sync customer data automatically from your store to Mailchimp.
- Create campaigns based on in-store user behavior.
- Send abandoned cart reminder emails.
Steps to integrate Mailchimp with Magento 2:
- Install the Mailchimp for Magento 2 extension from the official marketplace.
- Connect your Mailchimp account via API key.
- Select which data to sync — customers, orders, or products.
- Start building campaigns and leverage automation to boost conversions.
Mailchimp’s simplicity makes it perfect for small to mid-sized stores that want fast results without technical complexity.
Integrating Klaviyo with Magento 2
If you’re looking for advanced analytics and smart automation, Klaviyo is the ideal choice.
Klaviyo provides precise tools to personalize messages based on customer behavior and purchase history.
Klaviyo’s key features for Magento 2:
- Detailed user behavior tracking inside the store.
- Dynamic product recommendations in emails.
- Advanced automation workflows (e.g., “interested but not purchased” scenarios).
- Real-time reporting on open, click, and conversion rates.
Integration is simple — just install the Klaviyo Magento 2 Extension, connect your API key, and start setting up automated campaigns.
How Marketing Automation Works in Magento 2
Marketing automation relies on pre-set rules to decide who receives which message and when. For example:
- New customer → Welcome email + first-purchase discount.
- Abandoned cart → Reminder email after 3 hours.
- Repeat buyer → Thank-you message + loyalty program offer.
With Mailchimp or Klaviyo integrated into Magento 2, your communication becomes fully automated and deeply personalized.
Pro Tips to Improve Email Marketing Results
- Use smart segmentation to target customer groups by behavior.
- Apply A/B testing to test subject lines and content.
- Focus on value over frequency — avoid over-emailing.
- Add clear CTAs like “Shop Now” or “Claim Your Offer”.
These practices help increase open and click rates, turning email into a powerful sales channel.
Mailchimp vs Klaviyo Comparison
| Feature | Mailchimp | Klaviyo |
|---|---|---|
| Ease of Use | Simple and user-friendly | Advanced and requires setup |
| Analytics & Reports | Basic | In-depth and detailed |
| Automation | Moderate | Highly advanced |
| Magento 2 Integration | Excellent | Excellent |
| Pricing | Budget-friendly | Higher but offers stronger tools |
FAQs about Email Marketing in Magento 2
Can I use Mailchimp and Klaviyo together?
Not recommended — each platform uses different data structures. Choose one based on your needs and budget.
Does marketing automation really increase sales?
Yes — stores using automation see up to a 40% increase in repeat purchases.
Do I need technical expertise to integrate these tools?
No — both integrations are easy to install with ready-made extensions.
When is the best time to send email campaigns?
It depends on your audience, but mornings and mid-week usually perform best.
Start Improving Customer Engagement Today
Email marketing in Magento 2 is a long-term investment that builds customer loyalty and generates consistent sales.
Start integrating Mailchimp or Klaviyo today — and watch your emails turn into a steady source of revenue.